Ever since the creation of ALIZE in 1982, a liqueur which is the result of blending prestigious Cognacs and untreated juice of the passion fruit, L & L has been considered as the finest success story in the history of Cognac in the last thirty years.

With the backing of Kobrand Corporation of New York, ALIZE has already won over millions of consumers, in particular in the North American market where it has become the second most popular French brand in the spirits market with sales of 700,000 cases.

Each day, L & L continues to add to this amazing success story by developing its know-how, that of the master blender who assembles the essence of Cognac with the finest products, as explained by Jean-Paul and Marie-Claude Lafragette, the founders of L & L and inventors of ALIZE :
"For us the future lies in carrying on the art of the blender by developing Cognacs, a symbol of tradition, but also in innovative new products which are a sign of vitality to satisfy the consumer."

Jean-Paul Lafragette
President of L & L
Foreign Trade Advisor to the French government.