Beer is a universal beverage known for centuries all over the world.
In many countries, there is a growing demand for more premium, more sophisticated, more exclusive Beers.
Cognac, considered as the most sophisticated spirit in the world, is widely consumed in North America, Europe and Asia.
The marriage of Beer and Cognac makes XO Beer a truly international beverage.
The blend, the packaging and the product positioning have been researched and validated at consumer level in Europe, Asia and in the USA.
From the freshness of the Beer to the warmth of the Cognac, consumers will discover a complete range of changing sensations.
Enjoyed with friends early evening or at the end of the day, or alternatively at lunch or dinner, especially with spicy food, XO Beer will enhance the flavours of the meal. XO Beer should be served chilled (around 7 celsius) in a large Cognac balloon glass which will allow the gradual release of all the flavours.

Direct competitors of XO Beer are speciality and flavoured Beers. However, XO Beer is different, being a true blend of Beer and real Cognac !

Indirect competitors will include alcohol based flavoured products, however in the case of XO Beer we are certainly not talking about alcohol but about Cognac.

We are not talking flavouring but blending :
a world of difference !